휴. 이번 서울패션위크는 안좋은 평가 많이 받고 있네요. 사실 우리 팀도 이번에 어려움이 많았고 좀 안타까웠는데 몇 칠 지나가고 보니까 다른 국제 사이트에서도 비판적인 얘기 많이 나오네요. 물론 서울패션위크의 스탭은 노력했지만…일단 가입 과정이 아주 disorganized이었고 헷갈리게 한 거였어요. 우리 Korea Herald 편집장도 열 받아가지고 ‘외국인 언론의 대접’ 뭐 그런 스토리 많이 궁금했대요. 이번 패션위크에 좀 많은 어려움들이 있었기 때문에 어쩔 수 없이 솔직하게 보도하게 됐네요. 특히 어떤 한가지 쇼들을 관리한 기관 때문에 많은 사람들이 뭐라고 한 거네요. 영어로 되어 있는 자료 너무 적게, 늦게 나온 거고요. 외국인 디자이너, 바이어, 언론을 초대 많이 할수록 기본 영어 자료를 제공해야 돼죠. 그리고 쇼를 할 때는 모순 된 말과 규칙도 너무 많았고요. 일단 결과는 좀 안좋았어요. “Fashion Insight”이란 패션전문신문에서도 이런 얘기 나왔고 대표적인 외국 블로그에서도 이런 반응이 많았더라고요. 다음 해부터 많이 좋아지기 바라며 Seoul Fashion Week의 스탭한테 ‘힘 내라’는 말을 전해드리고 싶고요. 전 쇼들이 좋았는데 옛날처럼 다시 될 수 있겠죠?
Where the Hell Am I의 “Seoul Fashion Week, S/S 2009, is kind of blah“이란 글에서 불만 좀 있고 강조한 건 SETEC의 쇼는 좀 흥미스럽지 않다고 전하는 거네요. Daily Projects의 쇼들이 진짜 볼만 하더라고요.
Always in Wonderland의 “Seoul Fashion Week S/S 2009“이란 글에서 어떤 런웬이 사진작가가 불만 많이 했고…
DazedDigital.com의 “Seoul Fashion Week S/S 09“이란 글이세 쇼들에 대한 반응이 좀 안좋았는데 6가지 괜찮은 디자이너 많이 칭찬한 거네요.
StyleCaster.com에는 Daily Projects에 진행한 쇼를 칭찬했는데 많은 SETEC에 있는 메인 쇼들이 좀…그랬대요.
Well, the reactions to this season’s Seoul Fashion Week were not even all that mixed — they were pretty squarely on the negative side. Actually, we had quite a few difficulties that I had little choice but to frankly report on, especially given that my editor at the Korea Herald himself had so much trouble registering press passes and getting me and others taken care of. The problems ranged from extreme disorganization and a confusing registration process to out-and-out rudeness on the part of one of the management agencies responsible for handling many of the shows. The SFW staff did try to help, but it wasn’t enough to stop many people from being extremely frustrated and even angry by the end of a long week of confusing processes, conflicting rules, and a continuous lack of really decent English-language materials for the foreign press. We hope things vastly improve next year, as things were actually much better in previous years. I just hope things can just become that good again.
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new trend?
But yeah. Another “Oh, Korea” moment. ><
That is quite telling. Funnily enough I feel much better now about not getting that online press access.
I did write to them a number of times both in Korean and English and the only answer I was given (in Korean) – I’m sorry your registration was rejected. I subsequently asked for a reason (in a nicest possible way of course) and nothing since.
I thought the shows were fantastic from what I saw in your flickr albums (Thank you! btw) and my blog readers are quite impressed too I think. It is pity that they can’t organise this kind of event well. Maybe I should go over there and show them how it’s done!
I’m sure SFW is going to get more exposed and a lot more people will be looking (even a fashion photographer in Perth, WA knows about it and watching it closely). They should really get their act together for March next year. I was hoping to attend it next year as part of press and now I wonder how much luck I’d have… any tips ?
Thank you again for this post. I would have not known otherwise.
Cheers
Songy
behind all the beautiful showcases, none of us would have known that this is actually the real situation.
sounds chaotic enough.. thanks for the post and hope that next year would be better.. ^^
[...] most importantly, we read the online and offline reactions to Seoul Fashion Week, especially the reactions from the foreign press and buyers. And we report back on it honestly and fairly. When we’ve had a good experience, [...]